the magazine i am researching is mixmag. it is a music magazine aimed at the dance music genre. the appeal of the magazine is that it strictly covers the dance genre which is rare. techno is the institution that makes mixmag. the target audience for mixmag is people ages 16-25 because these are the people who like dance music the most. the artists that are shown in mixmag are shown as young and up for a good time like the people who the magazine is aimed at. the magazine covers mainly dance music but will cover any genre which is similar to dance such as deep house. Bauer music is an institution that makes music magazines. they make NME magazine. this would be a good institution to make my magazine because they make NME which is one of the most popular magazines in the UK.